Thanks to Bjoern Negelmann and his exceptional team organizing Enterprise 2.0 Summit 2010 I'll be in Frankfurt, October 26, leading a workshop on "Social Networking Culture- Made Simple".
I'm in outstanding company as Mark Masterson will bring next practice into the room sharing how CSC used Organizational Network Analysis (ONA) to ensure their C3: Connect, Communicate. Collaborate enterprise wide networking platform introduction succeeded. If you've heard Mark's recent talk at O'Reilly's Open Source Conference (OSCON), you know you can look forward to a thought provoking, bottom-line discussion.
An Information Week article titled "Socially Challenged" (September 27) provides a timely workshop backdrop with:
"IT's under pressure to deliver Facebook-like social networking inside companies. Yet the biggest worry is getting employees to use it. What's going on?"
The article draws on a suvey of 624 business technology professionals at companies using one or more internal social networking systems, August 2010.
It is recommended reading for insight into both the reality and complexity of implementing enterprise collaboration platforms, and the roles different internal groups want and need to play.
My "Social Networking Culture" Workshop builds from a couple of assumptions that:
1) The Enterprise 2.0 SLATES Andrew McAfee described in 2006 (Search Links Authoring Tags Extensions and Signals) are impacting organizations whether management chooses to face the reality or not.
By empowering individuals to communicate and share information up and down formal organizational hierarchies, across and beyond the organization, Web 2.0 tools are changing the way work gets done and impacting where control lies. Social Tools Impact Organizations
2) The 1980's Xerox Parc research (into how Xerox technicians fixed copiers) that led John Seely Brown and Estee Solomon Gray to write in an article titled "People are the Company" in the inaugural Fast Company magazine that:
"Organizations are webs of participation. Change the patterns of participation, and you change the organization.
At the core of the 21st century company is the question of participation. At the heart of participation is the mind and spirit of the knowledge worker. "
~ John Seely Brown & Estee Solomon Gray, "People are the Company" 1995
Through a series of network mapping exercises we apply principles from social network science to planning the people networks essential for collaboration success. (The workshop builds from the Open net∞WORKing Organizations article (2008) co-authored with colleague Victoria Axelrod.)
By focusing on putting the "WHO?" in Enterprise 2.0 initiatives the workshop aims to make your organization a member of the 10% Information Week identified who can say:
"Great: usage is high and we've improved communication."
Source: Information Week, September 27, 2010 p15.
Please join me, hear from Mark Masterson and participate in a day of intentional people network planning at Enterprise 2.0 Summit Frankfurt, October 26.
~ Jenny Ambrozek
