With Facebook everywhere colleagues Bill Anderson, Victoria Axelrod and I are planning a study that begins with “Do Facebook Groups support business development?” and “How do Facebook Groups create business value, or not?”
Our interest in the dynamics of Facebook Groups for business began in the 21st Century Organization Facebook Group and watching it's evolution. As we see Facebook inspired people networking and sharing platforms wending their ways into enterprises, to us it makes sense to see what we can learn from business focused Facebook Groups today.
Our interest in the dynamics of Facebook Groups for business began in the 21st Century Organization Facebook Group and watching it's evolution. As we see Facebook inspired people networking and sharing platforms wending their ways into enterprises, to us it makes sense to see what we can learn from business focused Facebook Groups today.
Our study plan is simple and involves:
1. Assemble a group of 10 business focused Facebook Groups.
2. Between November 15 and February 15 track activity using a common measurements form.
3. Co-produce a report.
We have a more detailed study overview to share with anyone interested in joining.
We’re very grateful to Jeffrey Keefer for pushing us to refine our study approach. Also to Niki Lambropoulos, a PhD program candidate at the University of London, for joining the project team as a research methodology advisor.
I’m also delighted to announce that Dave Duarte, based in Capetown South Africa, is our first study group. His Huddlemind Labs Facebook Group will be participating.
1. Assemble a group of 10 business focused Facebook Groups.
2. Between November 15 and February 15 track activity using a common measurements form.
3. Co-produce a report.
We have a more detailed study overview to share with anyone interested in joining.
We’re very grateful to Jeffrey Keefer for pushing us to refine our study approach. Also to Niki Lambropoulos, a PhD program candidate at the University of London, for joining the project team as a research methodology advisor.
I’m also delighted to announce that Dave Duarte, based in Capetown South Africa, is our first study group. His Huddlemind Labs Facebook Group will be participating.
But now we are seeking 8 other Facebook Group owners as curious as we are about the business potential. We look forward to answering questions about our study approach and filling the remaining study participant slots ready for our planned November 15 start.
Sincerely
~Jenny Ambrozek for Bill Anderson and Victoria Axelrod too
Sincerely
~Jenny Ambrozek for Bill Anderson and Victoria Axelrod too
