Via today's Wall Street Journal's Morning Brief two stories making clear the tight knot between organizational and industry changes:
1. Advertising Age March 12, 2007
Kate MacArthur
in a story titled Pepsi Gains Toehold in Coke Stronghold writes:
CHICAGO (AdAge.com) -- The new ground zero in the beverage wars: McDonald's. While restaurants traditionally sell either Coca-Cola or Pepsi-Cola, the burger baron is breaking new ground by testing a program that allows consumers to choose among brands from both companies at some outlets. The 10-month-old initiative is doing so well it's being expanded to at least one new market-Wichita,..
2. New York Post, March 11, 2007
Peter Lauria in "Let it Bean" reports:
-- Having already proven that it can sell other companies' music, coffee giant Starbucks is planning to launch its own record label and is close to a deal for the next album from former Beatle Sir Paul McCartney to be its first release, according to sources familiar with the plans
~Jenny Ambrozek
