21st Century Organization

netWORK Beings

“Younger people have grown up with computers and networks in a way that older people haven't,” says Nicholas Brealey whose Future Files: The 5 Trends That Will Shape the Next 50 Years by Richard Watson comes out in November. “The younger generation built Web 2.0,” he says.

Future Files is cited amongst a review in Publishers Weekly of  numerous new management books where a few remarkable themes stand out: 

- the title of the review The Individual Man: Business Management for a new generation can only spark - are you kidding me?? but there are still some gems,

- instantaneous anticipation of respect (some 6 million new businesses were started last  year,

- young leaders are customizing their companies to fit their lifestyles and values (certainly the case with Tony Hsieh, CEO of Zappos)

- leader as a whole person rather than a set of skills or techniques

- young people see themselves as more than a cog in a machine

- sense of individuality, high needs and expectations

- action for managers to “go green"

Other than the Future Files there did not seem to be many books carving out new management or organizational models for a networked world as I would have expected given the enormous social media shifts impacting business.  Put it under the rubric of Enterprise 2.0 which also happens to be a conference where colleague Jenny Ambrozek and I will be leading a discussion on Open netWORKING Organizations - Co-generating Business Value.

But in a stunning triumph of an article by Nicholas Carr, Is Google Making Us Stoopid? in the July/ August issue of The Atlantic Monthly I think I see the answers. The relentless march of technology to improve organizational effectiveness and efficency is not new. Any student of business knows of Frederick Taylor and his principles of Scientific Management As Carr describes:

Taylor's system is still very much with us: It remains the ethic of industrial manufacturing. And now, thanks to the growing power that computer engineers and software coders wield over our intellectual lives, Taylor's ethic is beginning to govern the realm of the mind as well. The Internet is a machine designed for the efficient and automated collection, transmission, and manipulation of information, and its  legions of programmers are intent on finding the "one best method" -the perfect algorithm- to carry out every mental movement of what we have come to describe as "knowledge work."

We are still being Taylorized.

It was the opening of Carr's article characterizing his own awareness though of how his  thinking, patience for reading and writing has changed AW (after web) compared to BW (before web) which struck a chord.  Here is the netWORK being, the generation who's reading, surfing, interacting, expectations and instantaneous anticipation of respect is shaped by the technology.

He points to research which confirms some of these observations that Internet usage affects cognition. Quotes Maryanne Wolf, a developmental psychologist and author of Proust and the Squid: The Story and Science of the Reading Brain that we become "mere decoders of information."

There is much to this article and it may rank right up there with Bill Joy's famous Why the Future Doesn't Need Us but I think there is a wake up call for those of us consulting to organizations on the intersection of technology and human performance.  We need to remember that workplaces need to be a balance of social and technological systems. Taylor has actually been given a bad wrap for years in that he was actually trying to make work more satisfying for the worker by optimizing efficiency. 

In our Enterprise 2.0 session we refer to the socio-tech balance as relevant today as Tavistock 50 years ago "If a technical system is created at the expense of a social system, the results obtained will be sub-optimal."  Looking forward to the next iteration of netWORK beings.

~ Victoria G. Axelrod

 

 

A week of "Net Work". DHL partners with UPS & Matt Moore visits Manhattan

"Net Work" is the title of Patti Anklam's "Practical Guide to Creating and Sustaining Networks at Work and in the World". I've been actually reading Patti's book this week, not just using as a reference, to review for Inside Knowledge Magazine. (I admit to being a biased reviewer having been a privileged member of Patti's Gennova Emergent Learning Network from which the book sprung.)

A value of Patti's book is the number of real world networks examined.  Examples from “Gennova” that seeded the book, to the Boston healthcare community and the Young President’s Organization, Fast Company Magazine’s “Company of Friends”,  Women’s World Banking, Procter and Gamble’s “Connect and Develop” and the U.S. Defense Intelligence Agency Knowledge Lab are all used to demonstrate network dynamics and the variety of purposes networks can serve.

With how organizations operate as networks on my mind I couldn't help but notice the page 13 Financial Times Thursday (May 29) headlined "DHL pays up to deliver with rival". DHL and UPS are intersecting their networks. DHL is paying UPS "$1bn annually to fly customers packages between North American cities" and "shut down 30 per cent of DHL's US infrastructure... as part of of a restructuring plan that will cost $2bn.." The FT reports for UPS the arrangement "will help ensure its fleet of aircraft remain full even if more customers opt for cheaper shipping options than overnight delivery."

Ending the week writing about "Net Work" I realize it started that way too, in a rich conversation with Sydney visitor Matt Moore. Thanks Matt for fitting me into your travels and the chance to explore our shared interests, especially around organizational network analysis and measuring value created through connectedness.  Good wishes for the rest of your journey.

~ Jenny Ambrozek

Community 2.0 Brain - netWORK Mindset

Attending a four day conference and making sense of it for someone else is tricky at best.  Everyone attends with biases, assumptions, and expectations. Other than sharing time and space together it is a unique individual experience.

We ran our workshop on Social Capital: Glue for Sustainability at the Community 2.0 Conference in Las Vegas.  "Social capital" and "community" have a lot in common as they both are about building relationships and value is created from the knowledge embedded from emergent conversations.  Linked conversations through networks is our focus and a netWORKED mindset is our workshop subtitle.

But there were only two sessions at the conference over 4 days that focused in part or in whole on seeing organizations as networks - Patti Anklam's keynote and our workshop. Mapping the network of keynote presenters is my take on revealing the collective value of the conference.

Consider clicking here an experiment in a netWORKED mindset- a means to capture my experiences and our workshop. Using a dynamic network mind mapping and knowledge visualization tool by the brain technology, I have  written my conference notes and made links to  keynote speakers and our workshop.  There are web links to Flickr, Slideshare and presenter sites as well. This may take a few minutes to open, but worth a try.

netWORKED mindset tab will take you to our networked organizations wiki which is private.  If you want to see it, let us know so we can send an invitation.

Once in the CORE tab, click "of interest", then click "video" to hear how we bring networks of stakeholders together.

The Brain has an enterprise version for organization wide knowledge capture and interactivity (multiple individuals can author and edit), so the technology scales.  The personal version I used can be downloaded for 30 day free trial allowing multiple maps to be created. Uploading to your website for read only viewing is fairly straight forward with an FTP program.

The netWORKED brain is lots more fun and has plenty of options for use to create a "shared"  experience.  Let me know what you think.

~ Victoria G. Axelrod

<24 hours at Community 2.0: Revisiting Online Communities in Business 2004

Thursday May 15 in Las Vegas colleagues Victoria Axelrod, Bill Becker and I conducted our Social Capital: Glue for Sustainability Workshop as a post Community 2.0 Conference event.  Our sincere thanks to our participants who had the stamina to stay on after 3 days of meetings and contribute to conversations richer than we could have imagined.

As our workshop followed a "Community 2.0" Conference for reading matter on the flight out I dusted off a copy of Joe Cothrel and my 2004 Online Communities in Business Study.  Reading the conference program, and in the people I met during my less than 24 hours in Vegas, I saw our Report come to life.

Patti Anklam

It began at the Vegas airport connecting with keynote speaker Patti Anklam.  Participating in Patti's 2003 Emergent Learning Network opened my eyes to both the potential and value that comes from viewing organizations as networks, and intentionally putting human networks to work.  Patti was one of the 135 online industry professionals who contributed to our 2004 study.

Jim Cashel

Checking in at the Community 2.0 Conference as Wednesday's sessions were ending appropriately Jim Cashel, both a top 10 influencer and respondent to our 2004 study was the first person I met. (See Top Influencers Table page 21.)

Jim's Online Community Report and Sonoma Conference have become industry staples. His interview with the BBC's Robin Hamman in which Robin explains how the BBC must adapt in a world of low cost consumer participative media tools, remains for me the best ever explanation to media companies of how they must act. The interview is no longer online but from memory I recall Robin describing how the BBC must move from being "the conversation" to "lighting thousands of conversations".

Joe Cothrel

Joe's Community 2.0 presentation addressed "Successful Communities Start Here" and who better to do that.  Co-convening our 2004 study with Joe Cothrel followed years of bumping into each other at industry events beginning with the 1999 Vircomm in San Francisco. 

Collaborating on our study and presenting our findings at the Virtual Communities Conference, The Hague remains a professional highlight. (As this 2004 Virtual Communities Conference was Harry Collier and Infonortics last, our slides are no longer available online so I've reposted to Slideshare here.) Thank you, Joe.

Nancy White

Unfortunately I missed Nancy's Community 2.0 presentation that buzz tells me was a conference highlight.  Not surprizing of course.  Nancy (along with Howard Rheingold) emerged as the most cited influencers in our 2004 study. Thanks to Nancy's tools niftiness and willingness to share, her C2.0 Conference visualizations are available on Flickr. 

Amy Jo Kim

Also a favorite influencer in our 2004 study, the slides from Amy Jo Kim's Community 2.0 presentation "Putting the Fun in Functional: Applying Game Mechanics to Social Software" indicate why.

Lee LeFever

I also missed Lee's presentation but he too contributed to our 2004 study, and emerged as a most-cited influencer that continues through his CommonCraft.

Open Source- Factory Joe- Chris Messina

In 2004 two OCIB survey respondents cited "open source" as an influence. 4 years later at the Community 2.0 speaker dinner I found myself sitting at a table with open source aficionado Chris Messina.

CNET indicates Flock, of which Chris was a founder, started early 2005, after our 2004 study. Consider the range of tools, not to forget "Open Social", that have emerged in these short 4 years.  Clearly sifting the technology candidates today to update the timeline (page 5) from our 2004 study would be an interesting challenge.

The Wisdom of 135 2004 Study Respondents

Revisiting our 2004 study 4 years on was especially thought provoking as the wisdom of our extraordinary respondents appears profound. The 5 themes that emerged from analysing the open text responses (Chapter 2:Strategies) were:

1. Think Local and Real
2. Get Networking
3. Empower the People
4. Raise the Bar on Data
5. Advocate and Educate

"Get Networking" and "Raise the Bar on Data" have directed my focus over the last 4 years. Both are central to the Social Capital:Glue for Sustainability Workshop that took me to Las Vegas. (Slides are posted here.)

For me the bottom line, attention getting findings in our 2004 study (that I suspect are closely tied) were:

"Most organizations can’t measure return on investment (72%)

Many people still don’t understand what online community is (72%)"

I couldn't help wondering if Community 2.0 Conference attendees were surveyed about their ability to measure the value created through their initiatives, whether the situation had changed.

Rereading our 2004 report, page 11, I was intrigued to find we had concluded:

"Conceiving of online groups as networks that is, larger, more distributed, with a looser set of shared goals or understandings―may better prepare us for developing and managing online groups in the years to come."

From my experience studying organizations as networks over the past 5 years, and as we watch enterprise platforms incorporate social networking capabilities, that call is even more relevant today than it was 4 years ago. I wonder what you see?

~ Jenny Ambrozek

Social Capital: Glue for Sustainability - WHY?

I recently attended a presentation given by a colleague who holds a senior position with a global financial services firm nominally on the topic of social capital and networks.  My colleague was open in admitting the the idea of organizational network analysis (ONA) had not yet been "sold" to the organization.

It seemed clear to me why it had not.  There was no business or strategic imperative stated that would make undertaking ONA of value to the organization.  Tactical benefits of identifying high performers (top talent) and information flows was the rationale- good for the current state of effectiveness and efficiency for today but that only helps you hold your own not give you a competitive advantage for the future.

If I do not have a context - Where is our business going and what are we trying to achieve to stay sustainable? my analysis will only confirm the present. Glazed eyes of senior execs. Maybe we bridge some gaps, however for all the effort the big gains are lost.

Making the strategy happen is what lights up business leaders. Being able to identify competencies and skill sets we need to make that future happen needs to be the rationale of the person proposing organization network analysis. Social capital is that illusive bond that your current talent may have and future talent need to be masters at building. 

Social capital is "created by a network in which the people can broker connections between otherwise disconnected segments" or "structural holes" according to Ron Burt. ONA exposes social capital opportunity - the external networks to be brokered by your current talent and new talent entering the firm - for innovation and growth.

Have you ever wondered why some firms seem to have cultures of constant renewal, regeneration and sustainability - it's their social capital capacity.

My partner Jenny Ambrozek just returned from the Enterprise 2.0 Summit at CEBIT in Hannover Germany where her presentation on Structural Holes addressed the importance of identifying the business driver up front.

We will be presenting our workshop on Social Capital:The Glue for Sustainability at the NJOD Annual Sharing Day on May 1st and Community 2.0 Conference at Red Rock Resort in Las Vegas May 15th.  For friends 20% discount use code SPKRM2005 when registering.

The business environment is too complex and moving too fast to not know your social capital capacity - your sustainability depends on it!

~ Victoria G. Axelrod

Sustainable Globalization - A 2008 Resolution

Sustainable Globalization is not an oxymoron.  In the last few days of finishing a book chapter on globalization it occurred to me that I have spent close to two years thinking, writing and consulting about the antiseptic "silicon" world while the "carbon" world has been grinding along half way around the planet, namely China. 

The New York Times ran a photo journal series on China - Choking on Growth which causes flashbacks to the US and other developed nations "industrial revolution".  China is not alone as other developing nations, India and Mexico, are keeping pace. We in the US complain about off-shoring, however what many do not realize is that by sending our manufacturing  elsewhere we have also off-shored our environmental issues.   But the chickens are coming home to roost.  We only inhabit one planet. 

"Corporate social integration" as Michael Porter reinvents the term corporate social responsibility has the unique capability to resolve the "tension between business and society."  Imagine leap frogging the 20th century industrial wastes in China by understanding that "business and society are interdependent."

Oddly enough our silicon advances have the capacity to bridge the gap by enabling rapid information sharing and collaboration.  China or any developing country does not need to repeat the unsustainable history of advanced countries.  There are limits to egregious consumption. 

Kimberly Simaha, one of our colleagues in sustainable energy is looking for cases to demonstrate the possibilities.  We link you to her video as an energy boost of its own!

Let me also introduce you to SeaChange founded by husband and wife team - Roger Payne and Lisa Harrow who use natures beauty and immutable laws to bring us to our senses about the state of our biosphere.

man is not the overseer of life but an integral part of life’s complex web, and that our survival requires that we attend not just to our own wellbeing, but also to the wellbeing of the entire web of life.

As Payne points out every religion begins with the notion that man has dominion over the earth - possibly to destroy or save it - but not if we acknowledge that we are only part of an ecosystem.

Hard facts and data appeal to some i.e. carbon foot prints and percent of land, water and fish loss, or global warming. Others are moved by finance  - the worth of all of our natural assets, and some by poetry and song.  Payne and Harrow bring both science and poetry together in an outstanding performance.

In the following weeks we and our writing colleagues will be speaking on various topics from our Sustainability Fieldbook -When it All Comes Together to be published by Geenleaf and AMACOM in the fall of this year.  You can join us on the journey in the Sustainable Enterprise Facebook Group where your participation is valued and we will keep you posted as events unfold. 

Look forward to hearing about your models of "sustainable globalization" from your companies in 2008.

~ Victoria G. Axelrod