About.com podcasting guide John Haven's interview with Dan Rayburn, at the April NYC PODCAMP revealed Streaming Media magazine is nearly a decade old. With that industry context it was interesting to hear Michael Eisner in a CNBC interview forecast that with increasing Internet speed within 1-5 years mainstream, professionally produced content will be streamed. With the amount of news video especially already available online is streaming video not already arrived?
Eisner also makes attention getting comments, especially for traditional media companies, about the:
".. sea change in story driven content not controlled by gatekeepers beginning with movie theaters, exhibition and broadcast and cable, and government, licenced venues, as big a sea change as invention of motion picture camera."
and suggests that the changes are:
"... more important than people understand .."
Hearing Eisner talk about "story" I thought about Steve Denning and his pioneering efforts to promote "storytelling" for knowledge sharing in organizations and the more recent efforts of Shawn Callahan at Anecdote. As the experience with participatory media, starting with instant messaging and more recently blogging, is that consumer use drives enterprise adoption, I wonder if Eisner's focus on "story" indicates growing use of '"storytelling" in organizations too. Anyone care to predict?
~ Jenny Ambrozek