21st Century Organization

"Should Your Business Be Friends with Facebook?"

To find out please visit TheAppGap blog where slides and the audio of our rich June 25 webinar discussion are posted.

Sincere thanks to:

• TheAppGap and Intuit Quickbase for hosting the discussion of findings from our Facebook Groups in Business Investigation for which the initial invitation to participate was posted on this blog October 2007
• Our audience and their thought provoking questions
• Members of our investigation team who contributed including calling in from South Africa and Europe at late hours.

Now please join us at TheAppGap to continue the discussion and address answers to the excellent questions audience members contributed.

In opening the webinar discussion about:

"Should your business be friends with Facebook?"

my blogging colleague Victoria Axelrod overviewed recent research and cases of companies from FedEx to Serena Software and Salesforce integrating Facebook into their strategies and daily operations.

In addition to addressing the webinar audience questions posted at TheAppGap I'm interested to discuss:

"What's ahead"?

For example, our webinar slides include Alexa graphs showing Facebook growth versus Twitter.

"What does this suggest about the future of consumer social networks and platforms to come?"

Finally, our Facebook Groups In Business Investigation (FGIBI) starting premise was that while Facebook may or may not evolve as a significant business platform, history tells us consumer technologies drive enterpise adoption so we should understand it. Hence:

"What are the important lessons from consumer use of Facebook for enterprise technology development?

What does the future hold?"

and

"How do organizations adapt to the reality of tools transience?"

There's so much to discuss at TheAppGap.

~ Jenny Ambrozek

Facebook Groups in Business Webinar: Learn from Kimberly Samaha, Eric Edelstein & Francois Gossieaux

Multiple posts to this blog chronicle the Facebook Groups in Business Investigation convened with colleagues Bill Anderson and Victoria Axelrod.  Data gathering began last December, 2007 and concluded February 2008. First results were presented to the University of Warwick's Knowledge Innovation Network's spring workshop March 2008.

Tomorrow, Wednesday June 25 at 3pm EDT we have the privilege, thanks to TheAppGap blog sponsors Intuit Quickbase, of discussing our learning in a webinar.  We will be joined by three of our contributing Facebook Group owners: Kimberly Samaha, Eric Edelstein and Francois Gossieaux, who will share their experiences using Facebook Groups in support of business goals.

Through our Facebook Groups Investigation we're very aware of the many time demands challenging each of us. At the same time your finding time to participate and share your experiences and insights about Facebook Groups in Business is appreciated.

More about the webinar addressing "Should Your Business Be Friends with Facebook?", and how to register are here. The invitation to contribute questions in advance remains open.

~ Jenny Ambrozek

Community 2.0 Brain - netWORK Mindset

Attending a four day conference and making sense of it for someone else is tricky at best.  Everyone attends with biases, assumptions, and expectations. Other than sharing time and space together it is a unique individual experience.

We ran our workshop on Social Capital: Glue for Sustainability at the Community 2.0 Conference in Las Vegas.  "Social capital" and "community" have a lot in common as they both are about building relationships and value is created from the knowledge embedded from emergent conversations.  Linked conversations through networks is our focus and a netWORKED mindset is our workshop subtitle.

But there were only two sessions at the conference over 4 days that focused in part or in whole on seeing organizations as networks - Patti Anklam's keynote and our workshop. Mapping the network of keynote presenters is my take on revealing the collective value of the conference.

Consider clicking here an experiment in a netWORKED mindset- a means to capture my experiences and our workshop. Using a dynamic network mind mapping and knowledge visualization tool by the brain technology, I have  written my conference notes and made links to  keynote speakers and our workshop.  There are web links to Flickr, Slideshare and presenter sites as well. This may take a few minutes to open, but worth a try.

netWORKED mindset tab will take you to our networked organizations wiki which is private.  If you want to see it, let us know so we can send an invitation.

Once in the CORE tab, click "of interest", then click "video" to hear how we bring networks of stakeholders together.

The Brain has an enterprise version for organization wide knowledge capture and interactivity (multiple individuals can author and edit), so the technology scales.  The personal version I used can be downloaded for 30 day free trial allowing multiple maps to be created. Uploading to your website for read only viewing is fairly straight forward with an FTP program.

The netWORKED brain is lots more fun and has plenty of options for use to create a "shared"  experience.  Let me know what you think.

~ Victoria G. Axelrod

<24 hours at Community 2.0: Revisiting Online Communities in Business 2004

Thursday May 15 in Las Vegas colleagues Victoria Axelrod, Bill Becker and I conducted our Social Capital: Glue for Sustainability Workshop as a post Community 2.0 Conference event.  Our sincere thanks to our participants who had the stamina to stay on after 3 days of meetings and contribute to conversations richer than we could have imagined.

As our workshop followed a "Community 2.0" Conference for reading matter on the flight out I dusted off a copy of Joe Cothrel and my 2004 Online Communities in Business Study.  Reading the conference program, and in the people I met during my less than 24 hours in Vegas, I saw our Report come to life.

Patti Anklam

It began at the Vegas airport connecting with keynote speaker Patti Anklam.  Participating in Patti's 2003 Emergent Learning Network opened my eyes to both the potential and value that comes from viewing organizations as networks, and intentionally putting human networks to work.  Patti was one of the 135 online industry professionals who contributed to our 2004 study.

Jim Cashel

Checking in at the Community 2.0 Conference as Wednesday's sessions were ending appropriately Jim Cashel, both a top 10 influencer and respondent to our 2004 study was the first person I met. (See Top Influencers Table page 21.)

Jim's Online Community Report and Sonoma Conference have become industry staples. His interview with the BBC's Robin Hamman in which Robin explains how the BBC must adapt in a world of low cost consumer participative media tools, remains for me the best ever explanation to media companies of how they must act. The interview is no longer online but from memory I recall Robin describing how the BBC must move from being "the conversation" to "lighting thousands of conversations".

Joe Cothrel

Joe's Community 2.0 presentation addressed "Successful Communities Start Here" and who better to do that.  Co-convening our 2004 study with Joe Cothrel followed years of bumping into each other at industry events beginning with the 1999 Vircomm in San Francisco. 

Collaborating on our study and presenting our findings at the Virtual Communities Conference, The Hague remains a professional highlight. (As this 2004 Virtual Communities Conference was Harry Collier and Infonortics last, our slides are no longer available online so I've reposted to Slideshare here.) Thank you, Joe.

Nancy White

Unfortunately I missed Nancy's Community 2.0 presentation that buzz tells me was a conference highlight.  Not surprizing of course.  Nancy (along with Howard Rheingold) emerged as the most cited influencers in our 2004 study. Thanks to Nancy's tools niftiness and willingness to share, her C2.0 Conference visualizations are available on Flickr. 

Amy Jo Kim

Also a favorite influencer in our 2004 study, the slides from Amy Jo Kim's Community 2.0 presentation "Putting the Fun in Functional: Applying Game Mechanics to Social Software" indicate why.

Lee LeFever

I also missed Lee's presentation but he too contributed to our 2004 study, and emerged as a most-cited influencer that continues through his CommonCraft.

Open Source- Factory Joe- Chris Messina

In 2004 two OCIB survey respondents cited "open source" as an influence. 4 years later at the Community 2.0 speaker dinner I found myself sitting at a table with open source aficionado Chris Messina.

CNET indicates Flock, of which Chris was a founder, started early 2005, after our 2004 study. Consider the range of tools, not to forget "Open Social", that have emerged in these short 4 years.  Clearly sifting the technology candidates today to update the timeline (page 5) from our 2004 study would be an interesting challenge.

The Wisdom of 135 2004 Study Respondents

Revisiting our 2004 study 4 years on was especially thought provoking as the wisdom of our extraordinary respondents appears profound. The 5 themes that emerged from analysing the open text responses (Chapter 2:Strategies) were:

1. Think Local and Real
2. Get Networking
3. Empower the People
4. Raise the Bar on Data
5. Advocate and Educate

"Get Networking" and "Raise the Bar on Data" have directed my focus over the last 4 years. Both are central to the Social Capital:Glue for Sustainability Workshop that took me to Las Vegas. (Slides are posted here.)

For me the bottom line, attention getting findings in our 2004 study (that I suspect are closely tied) were:

"Most organizations can’t measure return on investment (72%)

Many people still don’t understand what online community is (72%)"

I couldn't help wondering if Community 2.0 Conference attendees were surveyed about their ability to measure the value created through their initiatives, whether the situation had changed.

Rereading our 2004 report, page 11, I was intrigued to find we had concluded:

"Conceiving of online groups as networks that is, larger, more distributed, with a looser set of shared goals or understandings―may better prepare us for developing and managing online groups in the years to come."

From my experience studying organizations as networks over the past 5 years, and as we watch enterprise platforms incorporate social networking capabilities, that call is even more relevant today than it was 4 years ago. I wonder what you see?

~ Jenny Ambrozek

Socialprise

  Apparently, the latest buzzword is yes – “socialprise.” That is social, as in we are humans and we interact to get work done. Seems intuitive, but it is not the first thing that comes to mind when social is used in business.

That may be a moot point as the technology to map workplace interactions and relationships is “now becoming part of standard enterprise computing systems” according to a NY Times piece MySpace Mind-Set Finally Shows Up at the Office – the ultimate mashup. Socialprise was coined by Insideview

But I think we need to make a careful distinction between “social networking” and “social network or organizational network analysis” (SNA/ONA) especially for business. Social networking platforms for business like VisiblePath (now part of Hoover’s) used by sales groups and law firms is useful in mining who knows who, what work was done with what client as people move through their normal trajectories. Insideview’s twist is to marry up search data or intelligence with social data. It certainly enhances the potential for connections if one looks around the existing network.

Social network analysis or organizational network analysis, the easier term for business leaders to accept, can be used very strategically to ferret out connections that might not naturally occur, or if they did would take years to emerge, particularly in networks outside of the organization. Call it the Outsideview.

This is not network analysis for business as usual. Instead think of mapping the intellectual property landscape to find the key contributors in a narrow field – the needle in the haystack. Boston Consulting Group did an intellectual property map for The Myelin Repair Foundation, reported in Mapping the Crowd a Business Week story. The challenge for MRF was to identify the few research scientists with the greatest number of relevant patents in order to accelerate research. The result was a network visualization allowing managers to see both opportunities and key centers or nodes of research they might not have found for years.

Touch Graph software was most likely used by BCG as they openly acknowledge creating solutions for clients – Interpublic Group -advertising, Newforth – M&A, and the British Natural History Museum – biological networks.

As social networking tools become a standard feature of enterprise computing systems for day to day business, they will lose their competitive advantage like all other tools. However to understand why a particular product or service may not have launched as well as expected, or to capitalize on macro network opportunities for technical and science initiatives, a standard platform may not be the optimal approach. Unique ONA applications will still have their place in the socialprise.

~Victoria G. Axelrod

Creating VALUE from the INVISIBLE

Last week brought intriguing conversations at both the Enterprise 2.0 Summit in Hannover and the University of Warwick's Knowledge Innovation Network Spring Workshop about organizations intersecting with new technology adoption.   

Watching the wing on the home flight I pondered how aircraft designers are challenged, as new technologies emerge, to invent new designs that maximize the INVISIBLE flow of air to fly faster, further, more efficiently. Similarly, the pressure on organizations is constantly adapting to support the INVISIBLE flow of ideas and INTERACTIONS that will create new business value as external forces, and increasing computer speeds and new technologies, move faster than humans can easily embrace.

Beyond Facebook I'm intrigued by the emerging enterprise "NET WORK"'ing* platforms like Trampoline Systems and IBM's Atlas and the potential to reveal what were previously invisible idea flows and connect the people who are the sources.    But what will the adoption curves look like and how will organizations adapt?

Already Gartner notes "Five Major Challenges Regarding Social Software" while Thomas Otter and ZDNet's Larry Dingman forecast the landscape and prospects.

~ Jenny Ambrozek

*NET WORK'ing- As per Patti Anklam's "Net Work".

                                                                      

                                                                   

Enterprise 2.0 Summit Hannover Report & References

Thanks to Bjoern Negellman, Kongress Media, (organizer) and Simon Wardley (event facilitator), I was a privileged presenter, in the inaugural European Enterprise 2.0 Summit convened as part of CEBIT, March 4 in Hannover.   (Given COMDEX no longer operates in the United States, experiencing the CEBIT scale and vendor commitment was eye opening.)

Blog reports from Emanuele Quintarelli, François Nonnenmacher, Martin Koser and Robbert Homburg tell the event story that began with Simon Wardley reminding us how technology forces drive change, followed by Dion Hinchcliffe's keynote and Euan Semple's BBC lessons. Scenes from the event are captured on Flickr.

For me the event nuggets came in descriptions of serious business wiki applications by:

• Kenneth Lavrsen, Motorola A/S, wiki-ing quality standards documentation
• Wieland Stützel, Fraport AG (Frankfurt Airport), cross organizational knowledge sharing
• Diego Gianetti, BTicino S.p.a. (an Italian producer of communication, distribution and energy control systems) describing "Sul Campo" a sales force community of practice
• Cedric Blum, Société Française de Radiotéléphone Service Client (a French mobile carrier) explaining how using a wiki helps customer service solve customer problems and get more from IT

For those who stayed late into the day here are the books mentioned in my session introduction:

• Yochai Benkler, Wealth of Networks
• Rob Cross & Andrew Parker, Hidden Power of Social Networks
• Ron Burt, Structural Holes
• Lowell Bryan & Claudia Joyce, Mobilizing Minds
• Dan Tapscott, Wikinomics

Also referenced were:

• Patti Anklam, Net Work author
• Valdis Krebs, pioneering ONA practitioner
• InnoCentive and Harvard researcher Karim Lakhani et al's investigation of factors in problem resolution
• Procter & Gamble's Connect & Develop program

My presentation builds on a co-authored article "Learning through Participation and Connecting Intelligence". and two Inside Knowledge Magazine articles, Broadcasting innovation: organising to connect intelligence and Prediction Markets: Co-creating an organization's future (to be published).

    

     The Valdis Krebs admonition cited:

"You do understand Metcalfe's law does not work for social networks, right?“

came in response to reading our "Connecting Intelligence" article and Valdis's concern we had not made this point clear enough.  Metcalfe has openly asked us all to better understand the power of his law applied to social networks here . Colleagues and I have just completed an investigation of Facebook Groups in Business that points to the complexity of social network growth as Metcalfe discusses.

Thank you to everyone involved with Kongress Media's Enterprise 2.0 Summit for the rich conversations that I look forward to continuing, especially with Simon Wardley regarding his newly minted term:

"STRUCTURACTION"

Slides from my presentation are posted to Slideshare here.

   ~ Jenny Ambrozek

Thinking YOU can Ignore Facebook? Lessons from Revolution Health & A Space

     Not sure how it is for you but for me it seems everywhere I go, there is Facebook. TIME Magazine has pronounced "Why Facebook Is the Future".  The Financial Times under a headline "Route to social success" interviews Facebook founder Mark Zuckerberg about his plans for Facebook and reports backers "think it is worth $8bn-$10bn".

     The New Zealand Herald is focused on the productivity issues with employees devoting work hours to Facebook costing companies billions. The New York Times reports a successful viral consumer campaign started in Facebook that has Cadbury Schweppes bringing back the Wispa chocolate bar on a test basis. Martha Stewart has a Facebook profile.

     Already in July Scoble and Calcanis were discussing "Facebook fatigue".  Edge technology users in my circle are already abandoning Facebook because it's too many clicks.  It will be REAL interesting seeing whether the member and site activity growth since Facebook opened their platform to developers May 24 can continue.

      Online all aspects of Facebook are dissected ranging from the privacy issues associated with Facebook exposing member profiles to search engines to whether the arrival of the older crowd will deter founding college student members from using Facebook. A flurry of Facebook Groups trying to figure out Facebook for doing business have emerged.

      What's occupying me however are recent conversations with people who think they can ignore Facebook. Thanks to Mark Meaney, a new found Facebook friend, this past weekend I discovered Revolution Health's use of Facebook Groups to reach their audiences.  Smart I thought.  Knowing Revolution Health's CEO is AOL founder Steve Case, I'm paying attention.

       Then through Valids Krebs Network Weaving blog a fascinating post on A Space, a  social networking platform for the intelligence industry the Financial Times reports is being  developed by the U.S. Director of National Intelligence.

       For me whether or not Facebook emerges as THE social networking platform for business is still to be decided. I don't know but I'm betting, (based on industry history), that leading enterprise platform providers like Microsoft and IBM, as well as startups we are yet to learn about, have developers working away to claim that space.  Hopefully they are also working on providing automated activity data collection for group administrators.  In my view if Facebook wants to be a serious contender for business networking, metrics are essential.   

        Meantime rather than ignore Facebook I'd encourage all organizations to experiment and see how a Facebook type platform might create value for your business.  And the main reason is what Valdis Krebs highlights in his assessment of whether A Space will succeed:

"IMHO, just putting social web technology into a strong culture, averse to sharing and connecting, will not change how things get done. MySpace and Facebook worked because they were dropped into cultures eager to connect. The IC needs to get the sociology right before they support a new culture with new technology."      

Making successful use of a Facebook like platform is not about the technology. It involves new mindsets and openness that in my experience seriously stretch traditional organizations.

~ Jenny Ambrozek

From Videotex to Facebook: 22 Years Online. So What's Changed?

Thanks to Nancy White and Jo Murray, editor of The Knowledge Tree, the Australian e-journal of learning innovation, with colleagues Victoria Axelrod and Kiki Mulliner I've had the opportunity to co-author a piece on "Learning through participation and connecting intelligence: experimenting with a wiki to co-create". 

The article documents some of our lessons learned through the process but remarkable for me was the excuse to look back at my 22 years online, beginning at the Australian Caption Centre in 1985. Thanks to farseeing Caption Center founders Adam Salzer and Alexandra Hynes I helped create "Edutel", an educational content service for the launch of Viatel, a U.K. Prestel standard videotex service. As this was pre-Web there are few remnants to tell the story. Peter Hosie's reflections on the potential of videotex for education capture the times.

Coming to the U.S. I was fortunate to find my way to the Trintex offices in White Plains, NY where a group of smart, dedicated people were working hard at pioneering the NAPLPS based online consumer service launched as "PRODIGY" in 1988. 6 years later, December 1994, with AOL nipping at our heels, PRODIGY became the first online service to integrate a Web browser. 

In 2007, creating a Facebook 21st Century Organization Group with minimal effort and functionality I never imagined 20 plus years ago, I asked myself the question J. C. Spender uses to provoke discussion at New York Knowledge Cafe gatherings:

"So what's changed?".

Here are some reflections.

1. Today's Invisible Servers, Cables, Programmers and Code

I've heard Cliff Figallo tell wonderful stories about The WELL's early days and heroic efforts to keep the service up as new members joined, including tending the server dressed in formal attire. As PRODIGY grew each morning attention turned to the previous day's peformance levels.  There was a scheduled downtime during pre-dawn hours for maintenance. 

Today we just expect to be always connected wherever we are, and on the move without cable tethers. Failure to do so, like Skype's recent outage, becomes a news event. How many people ever consider the server network Google has around the world ensuring 24x7 access? Wikipedia cites 450,000 servers in data centers worldwide.

Similarly, where are the programmers?  No doubt behind the sites I log into every day ranging from Earthlink, through Facebook, Google,Typepad, Technorati, etc are hundreds of programmers working to add functionality and service stability. But I don't know them, the programming languages they use, or where in the world they are.  At PRODIGY programmers were highly visible, essential and valued colleagues with names, people whom I'm delighted to see when PRODIGY alum gather to mark another year.

And where is the CODE?  I created our Facebook 21st Century Organization Group without seeing a line of code. I considered this while applying John Pederson's rule for making del.icio.us tags display in a Wikispace, to our ConnectedIntelligence wiki. 

2. From Information Sparsity to Overload and Abundant Connections

Did anyone else notice the number of people admitting they were taking time away from being connected to reflect this summer? I sympathize with Stuart Henshall's frustration expressed in a Facebook wall post that as he contributes "to more and more "Streams" with twitter, facebook, social bookmarking, blog posts, wiki pages etc and I'd like to capture that all in one place." In 2007 with the exponential power of network laws at work, our skills are constantly being stretched to learn new tools and manage through this abundance.

3. TIME and ENERGY Become Increasingly Precious Resouces. Knowing when to say NO to Connectedness

Anders Hemre first focused me on the importance of allowing TIME for THINKING during a 2002 article interview.  With "REFLECTION" the topic of article co-author Kiki Mulliner's dissertation, we spent time during our article writing considering the importance.  In a highly connected world, as TIME becomes an increasingly precious resource, knowing when to say "NO" to connectedness to devote hours and ENERGY to creating value from available information and connections seems to me an essential skill.

4. The Technology is Catching Up to Support People Networking, Where the Real Value of Connectedness Lies

As PRODIGY yielded to AOL's mid 90's ascendancy on my office wall was a quote in a Jupiter Report citing Bob Smith from AOL saying:

"AOL understood people come for the content and stay when they get connected."

AOL's focus on chat and IM revealed that understanding.  Reports from the recent Always On Stanford Summit point to what's ahead online.  At minimum, as Facebook is revealing, the technology is catching up to support people connecting where early online services, from The WELL forward, suggested the real value of connectedness lies.

This post has grown long. I also pondered what HASN'T changed.  Grist for another time. 

Thank you for reading if you've persevered this far.  Your reflections and experiences about the evolution of online, and implications of connectedness, invited and welcomed as comments.

~ Jenny Ambrozek

OQ and SNA - Borgatti to Kentucky

What's Your  OQ?  Just when you thought you had figured out your IQ and EQ (emotional - for anyone still looking for the missing link) along comes Organizational Quotient - coined by the savvy team at Katzenbach Partners, a New York based leadership consulting firm.

Featured in the July 23rd Fortune magazine story The Hidden Workplace Jon Katzenbach makes the case for people with high OQ as those who are able to "toggle between both power structures" - formal and informal of the organization.  The hidden workplace refers to the informal  social network which if mapped through social network analysis (SNA) reveals the  connections through which people get work done.  Ability to influence the informal network is a critical factor.

Several good business cases where SNA/ONA was used to decipher organizational issues are in the article: Raytheon, Procter & Gamble, Lehman Brothers and Fluor. While SNA and ONA are used with these organizations it is important to note that the Katzenbach work at Bell Canada used more traditional organizational survey methods to find 14 key individuals who demonstrated unique behaviors -

"committed, passionate, and competitive".  Through further interviews it was determined that they also engendered

... the ability to get people to trust them and to solve problems rather than complain about them. "These people have incredible influence," says Elliott. "It's like the [Life cereal] commercial - Will Mikey eat it?" The initial group then recommended another 40 associates.

It would have been interesting to see if these 14 people would have appeared in an ONA as significant nodes or hubs  in a network map and how strongly the 40 associates they picked were connected.

And today July 26th, Steve Borgatti,PhD one of the leaders in the field of SNA announced that he, his research and related consulting businesses are off to the University of Kentucky's Gatton College of Business & Economics. They have created the International Center for Research of Social Networks and Business - called LINKS  http://networklinks.org/

From their overarching message:

The core insight of the network perspective is that the pattern of relations among the elements of a system—be they people, organizations, neurons, or computer servers—has important consequences for the system's performance. 

We could not agree more and congratulate Steve on his new post.  We know the results from the varied list of  research topics  will improve our collective OQ.

~ Victoria G. Axelrod