Francois Gossieaux is a valued colleague, especially as he had the courage to contribute his Marketing 2.0 Facebook Group to our 2007 Facebook Groups in Business Investigation (FGIBI).
In a conversation yesterday--preparing to share our FGIBI learning at the Business of Community Networking Conference* in Boston next week-- Francois provided an update on his Tribalization of Business Study, a research program started last year.
The 2009 study is now underway with an excellent response so far, but Francois wants to spread the widest possible net to gather insights from those responsible for business community leadership about social media use. If you wear this hat please take the 20 minutes necessary to participate. Provide your contact information and you will be rewarded with an early copy of the survey findings. Francois will also be conducting audio interviews with selected survey respondents including some live so watch the study site for the schedule.
It is 5 years since Joe Cothrel and I convened the Online Communities in Business Study 2004. If you were a respondent to our study, and still in the business, you are especially encouraged to participate to share your deep industry experience. I will support any research effort that might help shed more light on our key 2004 findings that:
- Most organizations can’t measure return on investment (72%)
- Many people still don’t understand what online community is (72%)
- The discipline of creating and managing communities is poorly defined (59%)
~ Jenny Ambrozek
* If you are in Boston next Wednesday March 25 our Facebook Group Investigation discussion, including Francois Gossieaux, fellow blogger Victoria Axelrod and Patti Anklam (who conducted our network analysis) takes place at 10.15am. The day opens with a keynote from Clara Shih, SalesForce, who developed their Faceforce application. Clara's book "The Facebook Era" publishes next week.
Use code MDR573 for a signficant registration discount. We look forward to your joining the discussion.
