To help celebrate its 10th birthday, the ambitious Internet giant is launching an initiative to solicit, and bankroll, fresh ideas it believes could have broad and beneficial impact on people's lives.
Called Project 10^100 (pronounced "10 to the 100th"), Google's initiative will seek input from the public and a panel of judges in choosing up to five winning ideas, to be announced in February.
Clearly enlightened organizations see the genie is out of the bottle. Even Google who can attract and retain the best of the best talent sees the benefit in tapping the collective mind.
We have written about crowd sourcing here and continue to help organizations build open cultures to support open innovation. There is wisdom out there waiting to be tapped. Trust the process!
This link provided by one of our regular readers - hats off to Henry Grant.
~ Victoria G. Axelrod