As the first announcement of the peer-to-peer action research Facebook Groups in Business Investigation was posted here October 2007, it seems appropriate to now issue our invitation to contribute best cases for an Inside Knowledge Magazine article that builds on our learning.
The article FGIBI co-conveners Victoria Axelrod, Bill Anderson and I are writing will share key insights gathered from our 10 participating Facebook Group owners. (The latest presentation of our findings, from TheAppGap sponsored June 25 webinar is here.) However, it also addresses:
What are the implications for enterprises?
and answering the question:
Should Businesses Be Friends with Facebook?
While our investigation provided insight into the dynamics of 10 Facebook Groups by tracking activity data over a 10 week period, we realize thousands of organizations are using Facebook Groups every day.
To inform our article we are seeking the best cases.
i. What enterprises are most successfully using Facebook both externally to build brands and market products, and
ii. Internally, to bring employees together and share work, while at the same time allowing them to connect to their external networks, as Serena Software pioneered?
As part of our enquiry we are also interested in:
iii. How are enterprises using Facebook Groups defining and measuring success?
Please share your best examples either as a Facebook Group owner, active participant and or industry observer. Cases cited will be attributed of course.
Your wisdom and outstanding examples are both welcomed and sincerely appreciated.
~ Jenny Ambrozek