"Should Your Business Be Friends with Facebook?"

To find out please visit TheAppGap blog where slides and the audio of our rich June 25 webinar discussion are posted.

Sincere thanks to:

• TheAppGap and Intuit Quickbase for hosting the discussion of findings from our Facebook Groups in Business Investigation for which the initial invitation to participate was posted on this blog October 2007
• Our audience and their thought provoking questions
• Members of our investigation team who contributed including calling in from South Africa and Europe at late hours.

Now please join us at TheAppGap to continue the discussion and address answers to the excellent questions audience members contributed.

In opening the webinar discussion about:

"Should your business be friends with Facebook?"

my blogging colleague Victoria Axelrod overviewed recent research and cases of companies from FedEx to Serena Software and Salesforce integrating Facebook into their strategies and daily operations.

In addition to addressing the webinar audience questions posted at TheAppGap I'm interested to discuss:

"What's ahead"?

For example, our webinar slides include Alexa graphs showing Facebook growth versus Twitter.

"What does this suggest about the future of consumer social networks and platforms to come?"

Finally, our Facebook Groups In Business Investigation (FGIBI) starting premise was that while Facebook may or may not evolve as a significant business platform, history tells us consumer technologies drive enterpise adoption so we should understand it. Hence:

"What are the important lessons from consumer use of Facebook for enterprise technology development?

What does the future hold?"

and

"How do organizations adapt to the reality of tools transience?"

There's so much to discuss at TheAppGap.

~ Jenny Ambrozek