Creating VALUE from the INVISIBLE

Last week brought intriguing conversations at both the Enterprise 2.0 Summit in Hannover and the University of Warwick's Knowledge Innovation Network Spring Workshop about organizations intersecting with new technology adoption.   

Watching the wing on the home flight I pondered how aircraft designers are challenged, as new technologies emerge, to invent new designs that maximize the INVISIBLE flow of air to fly faster, further, more efficiently. Similarly, the pressure on organizations is constantly adapting to support the INVISIBLE flow of ideas and INTERACTIONS that will create new business value as external forces, and increasing computer speeds and new technologies, move faster than humans can easily embrace.

Beyond Facebook I'm intrigued by the emerging enterprise "NET WORK"'ing* platforms like Trampoline Systems and IBM's Atlas and the potential to reveal what were previously invisible idea flows and connect the people who are the sources.    But what will the adoption curves look like and how will organizations adapt?

Already Gartner notes "Five Major Challenges Regarding Social Software" while Thomas Otter and ZDNet's Larry Dingman forecast the landscape and prospects.

~ Jenny Ambrozek

*NET WORK'ing- As per Patti Anklam's "Net Work".