wikiNOMICS

It's the "nomics" part of Don Tapscott's new book Wikinomics which will interest most CEOs  and others who are responsible for improving business performance.  As much as we like to talk about the social nature of the "wiki" as the place to collaborate, the financial lens first still outweighs the balanced view that it is both.

But progress is happening!  Revenue growth and productivity he stresses come from a new mode of production - mass collaboration.

Value is created by companies who engage with the world in a narrative.

Let's make it digital narrative.

Tapscott's recent illuminating presentation to over 600 folks who logged on to the  eLearning Forum outlined the deep change occurring toward a new business model - "wikinomics."

The major topics of Wikinomics are: Peering,  Being Open, Sharing, and Acting Globally which are further detailed in 7 areas: peer pioneers, ideagoras, prosumers, new alexandrians, open platforms for participation, global plant floor, and the wiki workplace. Most of the slides are here with permission from New Paradigm, Tapscott's company.

What is striking are the graphs of participation based online businesses as compared to those which have internet based sales components. For example, Wikipedia vs Britannica Online gives new definition to flat line! which I posted previously.

The  2006 IBM CEO Innovation Survey supports Tapscott's call for deep change to business model innovation producing better results.  In the survey, companies who emphasized business model innovation outperformed those who did not.  Collaboration innovation was seen as indispensable. The biggest stumbling block to achieving a new business model, not surprising, is an unsupportive culture.

IBM is in the business of consulting to organizations to help them figure out how to  make those new business models happen, so there is a vested interest in the survey and having gone through their own massive culture change let's hope they shed some light on what it it takes.

Tapscott's last slide titled "Crisis in Leadership" should not be overlooked.  To shift a paradigm takes collaboration, trust and transparency. All 21st century leader competencies.  The  organization design principle is fundamentally different from what is traditionally used.  Inclusion, participation, co-creation, collaboration are all about owning the productivity and performance together.

If you want to avoid tripping over your unsupportive culture drop the term "buy-in" try "collaboration" that's the "wiki" social part and watch ownership of the "nomics" skyrocket.

~Victoria  G. Axelrod

Comments

[Mitch]

The links to Tapscott's slides don't seem to work for me.

[Victoria G. Axelrod]

Mitch, the link works now. Also, the full Don Tapscott presentation is live at e Learning Forum. http://elearningforum.vportal.net/?auid=218

Regards,

Victoria