McDonalds & Starbucks: Arenas for Cola & Music Industries Change

Via today's Wall Street Journal's Morning Brief two stories making clear the tight knot between organizational and industry changes:

1. Advertising Age  March 12, 2007
Kate MacArthur in a story titled Pepsi Gains Toehold in Coke Stronghold writes:

CHICAGO (AdAge.com) -- The new ground zero in the beverage wars: McDonald's. While restaurants traditionally sell either Coca-Cola or Pepsi-Cola, the burger baron is breaking new ground by testing a program that allows consumers to choose among brands from both companies at some outlets. The 10-month-old initiative is doing so well it's being expanded to at least one new market-Wichita,..

2. New York Post, March 11, 2007

Peter Lauria in "Let it Bean" reports:

-- Having already proven that it can sell other companies' music, coffee giant Starbucks is planning to launch its own record label and is close to a deal for the next album from former Beatle Sir Paul McCartney to be its first release, according to sources familiar with the plans

~Jenny Ambrozek

 

Comments

[Mitch]

Speaking of McD and StarB:

It's interesting that Consumer Reports rated McDonalds coffee number one. I can't remember if Starbucks or Dunkin Donuts was two, but they were two and three.