Bronwyn Stuckey's public profile is most associated with her consultancy and coaching in a Communities of Practice program with Etienne Wenger, (communities of practice pioneer credited with inventing the term) and John D. Smith at CPSquare.
But Bronwyn is also a thought leader and researcher in online contexts and virtual worlds as social learning environments. Her PhD research investigated "Internet-mediated communities of practice" (IMCoPs) and over the past three years as visiting scholar at Indiana University she has explored the development of identity and community in games and virtual worlds.
Bronwyn's visit with our 21stCenturyOrganization blog is timely. Reuters has recognized the growing value of virtual worlds and reports Second Life news. The size of the virtual economy is becoming large enough to attract attention from the United States Congress and a growing number of real world companies are participating.
Google's $1.6b YouTube purchase raised awareness of the value and skill sets of youth audiences and the impact "digital natives" (the under 25 generation) are and will have on organizations as they enter the workforce. The FT.com interview with Google CEO Eric Schmidt and CNBC video on the Virtual KaChing are recommended listening as context for Bronwyn's visit as is reading Victoria Axelrod's Second Life or Life 2.0 May 1, 2006 post here.
Please join us in welcoming Bronwyn and contributing to an exploration of games and virtual worlds and their application for organizational learning by posting your comments.
~ Jenny Ambrozek
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